Company overview
Middle East and North Africa - MENA - Diagnostics is leading distributor of diagnostic and medical products in Libya. We represent leading instrument companies in the diagnostic and biotechnology fields, and several suppliers of kits, reagents and consumables. Through MENA Pharma we also distribute medical equipment, drugs and healthcare products. We offer our customers excellent service, support, and through MENA Education we offer training of their staff either on-site in Libya or at our facilities in Sweden.

Our vision
MENA Diagnostics shall be the leading distributor of diagnostic and medical products to the Libyan healthcare sector, and optimum partner to any foreign company in the diagnostic and medical fields that plans to introduce their products on the rapidly growing Libyan market.

Company history
MENA Diagnostics was founded in 1996 in Sweden by Dr Abdalla Elbergli and Professor Mikael Kubista as one of four sister companies in the Xanadu group. The others are LightUp Technologies AB, TATAA Biocenter AB, and MultiD Analyses AB. In 1999, when United Nations withdraw their sanctions against Libya, Mikael Kubista was appointed international scientific advisor to Unesco to help establishing biotechnology research and modern diagnostics in Libya. MENA Diagnostics became one of the main suppliers of diagnostic products and research instruments to Libya, many of which where installed personally by Mikael. In 2003 MENA Diagnostics main office was moved to Tripoli, and in 2004/2005, when drug import to Libya was deregulated, MENA Pharma division was established. Today MENA Diagnostics has offices in Tripoli, Bengazi, Musrata and Gothenburg (Sweden). We have three warehouses and general store facilities including freezers. We have internationally highly experienced management, a strong and dedicated sales and service team of five people with medical background, a store manager and a company accountant.

Management
PhD Abdalla Elbergli, president. Abdalla co-founded MENA Diagnostics when working with Mikael Kubista as postdoc at Chalmers University and Sahlgrenska University hospital during 1994-1999. By training Abdalla is biostatistician with PhD from Bristol University, UK. He is experienced manager and company leader.

Professor Mikael Kubista, president of Swedish office. Mikael has PhD in chemistry from Chalmers University, and he was postdoc at Yale University, US. Mikael co-founded MENA diagnostics with Abdalla, and he has previously founded the diagnostic company LightUp Technologies AB, the diagnostic service provider TATAA Biocenter, and the bioinformatics company MultiD Analyses AB. Mikael has developed several technologies and solutions that are on the diagnostic market today, and he serves as scientific advisor to several international biotech and Pharma companies.

B.Sc. Ibrahim Kreddan. Sales and Marketing manager of MENA Diagnsotics and Vice President. Ibrahim has degree in pharmacy from Alfateh University, and extensive experience in pharmaceutical and medical instrumentation sales. He has worked with Smith and Nephew for 3 years in the Middle East as senior technical sales representative, the last 2 years with focus on Libya. He has excellent relations with doctors at all major hospitals, and he has been involved in several government tenders.

MD Hosam Alborawi. Sales Manager of MENA Pharma, public market. Hosam has MD from Alfateh University, and extensive experience of the pharmaceutical field. During the past 3 years he has worked with drug import to Libya, and he has excellent understanding of the drug market and the legislation related to drug import. He has excellent relations to government sectors regulating drug import.

MD Mosaab Bajegni. Sales manager of MENA Pharma, private market. Mosab has MD from Alfateh University, and 3 years experience of working with the largest pharmacies in Libya. He previously started two pharmacies in private hospitals in Tripoli, which have become very successful and are today supplying several private hospitals with drugs. He has excellent understanding of the private pharmaceutical market in Libya.

Eng. Suleiman Albouzaidi. Partner of MENA Diagnostics. Suleiman has ten years experience of medical sales in Libya. He has dealt with several large international companies, including Smith and Nephew, TYCO, Drager, Braun, Merck and many others. He has previously established a company in the UK (Universal technical services) that is specialized in the medical field. He has excellent relations to decision makers in the health care sector in Libya.

Advisors
PhD Fateh Elnefrew, advisor to MENA Diagnostics. Fateh has PhD in molecular biology from Manchester University. He was running the diagnostic laboratory at Subrata cancer hospital for many years, and he is presently laboratory manager of the St James hospital diagnostic center in Tripoli, Libya.